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Dear Denier Privacy Policy

When you visit www.deardenier.com (the “Site”), we collect information about all visits to the website. We use this information to improve your user experience, evaluate the use of individual items on the Site, and to support our marketing. If you log in or sign up for our newsletter, we also register this so we can make it easier for you next time.


This Privacy Policy describes the information we collect, how we treat the information, what we use it for, who has access to the information and how to contact us about our privacy policy.

The collection of personal customer information on the Site takes place within the framework of existing legislation and the EU's General Data Protection Regulation (GDPR).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Paypal information, MobilePay information), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

NEWSLETTER AND CUSTOMER ACCOUNT

If you sign up for our newsletter, you agree to receive Dear Denier emails with inspiration and exclusive offers. Messages include content from www.deardenier.com. The messages are sent through our third party software Mailchimp that complies with GDPR's data protection requirements. You can always opt-out of our newsletter here.

If you create an account on the Site you can log in and find your order history, both new and previous orders, change your settings and manage your subscriptions. Besides this overview and functionality we use the information provided to be able to provide a smoother and easy check-out for you.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
FACEBOOK/INSTAGRAM - https://www.facebook.com/settings/?tab=ads 
GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless you ask us to delete this information.
We keep your personal information for the period necessary for fulfilling the purposes outlined in our Terms and Conditions, Returns and Refunds and Shipping and Delivery policies unless a longer retention period is required or permitted by law for legal, fiscal or regulatory reasons or other legitimate business purposes.

MINORS

The Site is not intended for individuals under the age of 18 years. If you are under 18 years old you can still purchase products from the Site with approval from your guardian. 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@deardenier.com or by mail using the details provided below:

Dear Denier ApS
Peter Bangsvej 53, st/th 
2000 Frederiksberg
Denmark

You can also call us by phone +45 23 46 46 53.

Version 2 - May 2018

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